Fashion keeps changing. But are there fashions in shop design? What changes? The fairy tale of ”The Emperor's New Clothes” is a good example.
Some shopfitters will tell their client a tale of having reinvented shop design – and when the store opens with its supposedly oh-so-new, wild design, it seems pretty naked to the customers because nothing about it makes sense: confusing rather than guiding customers in the right direction, lighting that does not cast light on your product, fashion fads rather than a modern design. Quite simply, there are rules to designing the interior of a shop that you should know.
Only if you do can you go from being an innovative company with an eye for design to being a classic.
